The HSG Handels- und Service GmbH with a branch at Stuttgart Airport in Germany was equipped with our PURE M tracklights during the opening in 2021. As a top address with an inviting sales area, HSG presents a variety of perfumes, moisturisers as well as make-up and natural cosmetics of different brands.
Dittel Architects were commissioned to develop and design the 320m2 retail space and explained their concept as follows: ” The overall concept is dominated by white, clear lines and surfaces made of light maple wood, which run in contrast to dark, anthracite and white elements.”
The trend towards sustainable products is also reflected in the lighting concept for the retail space. The contrast of the black 3-phase track spotlights to the bright retail units makes the perfumery a real eye-catcher. With a system power of only 28W, the LED spotlight convinces with significantly better energy efficiency compared to conventional halogen spotlights. Long operating times and frequent switching cycles are particular advantages of LED lighting.
The PURE M spotlights have excellent glare control – they provide the right light for the customer’s shopping experience with branded cosmetic products such as Versace, Dolce & Gabbana, Paco Rabanne.
The converter is built into the sleek design of the tracklight housing, making the appearance of the PURE M more attractive with the minimalist track adapter. The deep-seated LED as well as the anti-glare ring mounted at the front of the housing ensure that customers are invited to linger in a pleasant and glare-free atmosphere.
The versatile functionality is rounded off by the special articulated arm, which guarantees a selective and targeted illumination of individual areas within the sales area. The high flexibility of the tracklights is particularly advantageous for changing room concepts – shelves and sales utensils can be regrouped without compromising the quality of the lighting. In just a few simple steps, the spotlights can be rearranged without the use of tools.
Germany
DITTEL ARCHITEKTEN GMBH
2021
DITTEL ARCHITEKTEN GMBH
